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Data & Trends
Key Takeaways: Valentine’s Day is a top-tier gifting moment on Instacart, ranking as the second biggest gifting day of the year, trailing only Mother’s Day, driven largely by perfectly timed, last-minute gestures like same-day flower and chocolate deliveries. Classic Valentine’s gifts still reign supreme. On February 14, Fresh Cut Roses (+1,933%), Combination Flower Bouquets (+1,459%), and Stuffed Animals (+1,867%) all surged well above their yearly...
Feb 4, 2026
Read time: 7 min
Data & Trends
Today is Instacart’s 10th birthday! When we launched the app in 2012, we made online grocery shopping affordable and accessible to families across North America. And today, we’re proud that Instacart has become such a...
May 13, 2022
Read time: 9 min
Data & Trends
Today, we’re thrilled to announce new partnerships and expansions with more than ten favourite Canadian retailers such as Metro, Dollarama, Galleria Supermarket, and Michaels. Instacart now partners with the all top five grocers in Canada,...
May 3, 2022
Read time: 2 min
Data & Trends
Spring has sprung and the countdown to Easter is officially on with less than 10 days until the beloved bunny arrives with eggs full of candy. Because celebratory candy baskets and egg hunts are deeply...
Apr 7, 2022
Read time: 5 min
Data & Trends
America’s favorite math holiday — Pi Day — is quickly coming up on March 14! While the annual holiday celebrates the mathematical constant π in all its neverending glory, it’s also the perfect day to...
Mar 5, 2022
Read time: 4 min
Data & Trends
The Big Game is just around the corner and whether you’re looking forward to the football, watch parties, commercials, or the halftime show, chances are you’ll be snacking on some delicious bites. According to a...
Feb 3, 2022
Read time: 8 min
Data & Trends
One thing is certain when it comes to Americans’ food preferences — everything is better with hot sauce. From sandwiches and burritos to soups and eggs, these foods and many more in between are arguably...
Jan 18, 2022
Read time: 6 min
Data & Trends
Without a doubt, 2020 changed us, and so much of what we learned and gravitated toward during the early days of the pandemic has continued to influence our shopping behavior into 2021. In a nutshell,...
Dec 9, 2021
Read time: 11 min
Data & Trends
Last year, Thanksgiving looked a lot different with many families opting for smaller-scale celebrations, outdoor dining experiences, or meal-time video chats with loved ones around the dinner table. Whatever your 2020 Thanksgiving looked like, this...
Nov 4, 2021
Read time: 9 min
Data & Trends
Instacart shares spooky insights about Halloween’s most bewitching candies The spookiest time of the year is just around the corner which means people are starting to plan their Halloween costumes and fill their trick-or-treat baskets...
Oct 5, 2021
Read time: 8 min