
Ideas & Guides
62% of Americans Are Confident in the Kitchen: How Time, Tech and Tradition Shape Home Cooking in 2025
What motivates people to step into the kitchen — and who’s teaching them how? Instacart surveyed more than 1,000 Americans through SurveyMonkey to uncover today’s top cooking trends, motivations and barriers. The results reveal a...
Nov 12, 2025
Read time: 9 min








