Instacart Ads

Instacart Ads

In this series, Working with Instacart Ads, we take a look at real-world examples of brand partners who have successfully used Instacart Ads to meet, and exceed, their advertising objectives. In this article, we look...

Instacart Ads

In this article, we look broadly at the importance of first-party data and the move away from ad personalization and tracking across apps. We also provide an overview of the value of Instacart Ads to...

Instacart Ads

Our newly expanded Click Credit program offers a $100 credit towards the cost of a new advertising campaign, open to brands who have not yet advertised on Instacart. Instacart Ads uses a cost-per-click (CPC) pricing...

Instacart Ads

In this article we look at some fresh data on the effectiveness of paid search advertising on the Instacart Marketplace, including some specific data on how products in the top 3 placements perform compared to...

Instacart Ads

Instacart has a wealth of anonymized and aggregated data from millions of receipts that can tell us what products are being bought, how frequently, and how they’re being found on the Instacart marketplace. We can...

Instacart Ads

In this article we look at the benefits of longitudinal analysis over snapshots, examine how the Instacart platform enables this kind of analysis, and cite some examples of insights pulled from the marketplace. Traditionally, the...

Instacart Ads

In our Beyond the Basics series, we dive a little deeper into some of the recurring themes that have surfaced in our conversations with brands and advertisers. Each article in the series examines a particular...

Instacart Ads

As the leading online grocery platform in North America, powered by one of the largest digital grocery catalogs in the world, Instacart is able to offer brand partners insights on consumers’ online shopping patterns across...