Tech & Innovation
Key contributors: Prithvi Srinivasan, Shishir Kumar Prasad, Kristen Morgan, Bryan Pham, Rick Shukla, Preeti Chadha, Vipul Bahubali, Ahmad Sajedi, and Ali Maleky Introduction Grocery flyers have long been a cornerstone of retail promotions, from paper inserts in the newspaper to email blasts featuring weekly deals. As more grocery shopping shifts online, however, these static promotions haven’t kept pace with customer expectations for convenience and interactivity....
Feb 9, 2026
Read time: 9 min
Tech & Innovation
What do you do? I’m currently the Consumer/Growth Design Manager and Brand/Marketing Design Manager. The teams I help lead are responsible for Instacart’s customer app, growth function, and the brand and marketing design as well....
Aug 18, 2021
Read time: 8 min
Tech & Innovation
What do you do? I’m a product designer on the Shopper Growth team where I work on everything related to the acquisition and retention of Instacart shoppers. Some of the projects I’ve worked on have...
Aug 18, 2021
Read time: 4 min
Tech & Innovation
What do you do? I started as a team of one in 2017 and now I’m building a research team to support the 20+ product teams we have at Instacart! How did you get into...
Aug 18, 2021
Read time: 4 min
Tech & Innovation
What do you do? Currently, I lead the design team that builds products for Instacart Shoppers. We’re a team of 8 that’s passionate about making products that improve the Shopper experience and help them earn...
Aug 18, 2021
Read time: 7 min
Tech & Innovation
What do you do? I support Instacart’s team of researchers by recruiting participants for user studies, facilitating survey outreach, organizing team resources, and promoting team findings internally at Instacart. How did you get into the...
Aug 18, 2021
Read time: 4 min
Tech & Innovation
What do you do? I help develop the Instacart visual identity and enforce it across all touchpoints of our multi-sided marketplace. I’m working to not only establish a really an authentic voice but ensure that...
Aug 18, 2021
Read time: 5 min
Tech & Innovation
What do you do? I’m a Senior Product Designer on the Instacart Acquisition team, focused on growing our customer base. We always want to reach new people, so we work with paid placements, SEO, virality,...
Aug 18, 2021
Read time: 7 min
Tech & Innovation
What do you do? I’m a designer on the Shopper Success team, where we work on improving communication, help, education, and feedback for shoppers. How did you get into design? I had a long journey....
Aug 18, 2021
Read time: 4 min
Tech & Innovation
What do you do? I team up with fellow designers to write the copy for marketing and product design. How did you get into copywriting? As soon as I learned to read I fell in...
Aug 18, 2021
Read time: 7 min