
Instacart Ads
Introducing Out-of-Aisle Impressions: A Game-Changer for CPG Brands
Instacart has launched a new upper-funnel metric called out-of-aisle impressions %. This new measurement helps brands understand their extended advertising reach on Instacart to complementary aisles when brands run recipes and occasions ads. It is...
Aug 11, 2025
Read time: 4 min








